Our Penrose Academy events and student services team hit the show floor at this year’s International Beauty Show (IBS) and International Esthetics, Cosmetics & Spa Conference (IECSC) in Las Vegas. These powerhouse events brought together thousands of artists, educators, innovators, and beauty professionals from across the country to celebrate creativity, growth, and the future of the industry.
Throughout the weekend, our team proudly represented Penrose by connecting with salon and spa owners, brand educators, product developers, and potential employers. Every conversation supported our mission of creating meaningful career connections for our students and alumni that last well beyond graduation.
One of the best parts? Seeing so many Penrose alumni thriving at the show. They were everywhere! Our people were sighted working booths, repping major brands, leading education sessions, and showing up with passion and professionalism. Watching them in action was a powerful reminder of the strength of the Penrose network and the long-lasting impact of an education built on purpose.
The beauty industry is huge, but it’s also surprisingly close-knit. Every handshake, every familiar face, and every new introduction reinforced how important it is to show up, stay engaged, and continue building relationships within this community.
We are grateful to have been part of such an inspiring, forward-thinking event and excited to see where these new connections will take us next.